I am a retired professor of neuropsychology who directed over 100 dissertations and have started this forum as a place to discuss all aspects of a research project from initial proposal through the statistical design to final interpretation. Just post your questions and and I will comment. Hopefully, others will join in.
Viral Marketing
How have organisations benefited from the power of Viral Marketing? With reference to case studies of the Honda 'Cog' Ad, Barack Obama's New Media Campaign and Coca-Cola's viral marketing that wasn't even commissioned by them.
Viral Marketing
As I said on Twitter, my expertise is in general experimenal methodology with an emphasis on psychology and education. You asked what seems to me a total marketing newbie a rather complex question. Could you ask the same question in terms that a bright 12 year old could understand it?
I may not be able to come up with an answer but maybe I can help you frame the question in in a way that suggests some possible answers.
Lit Review
Im struggling with what to write as its a new concept that doesnt really have any theories it either takes off or it doesnt catch on. I only have a few books as not many have been published. The majority of my research has been off the net.
What is the new concept?
There is nothing new under the sun. I do not know whether that is a platitude or a reality with respect to you idea.
One thing I have learned to do is find connections that are not obvious. The more you can tell me the more connections are possible. In what discipline is your dissertation.
If you do not want to make your idea public at this time, you can send a message directly to drz@enabling.org.
Bob